We are Minimalist Lab
Minimalist Lab, founded with a mission to celebrate female individuals through the sentiment and stories that quality jewelleries could deliver. Nicole, the co-founder, believes that jewelleries designed with the simplest details are able to bring profound, long-lasting joys in life by signifying meaningful moments. The transformative process of every young woman may not be similar but Minimalist Lab tries to replicate every emotion and deliver them as little mementos.
It’s more than a brand story to Nicole who is a mother of two. She too experiences the highs and lows of life after having her firstborn diagnosed with illness. Daily occurrences such as raising her children and being a woman in today’s society had helped shaped the vision of this brand. Both Nicole and her husband sees Minimalist Lab as a meaningful agenda in their life as it accompanies and uplifts them through the phases of life.
Today, Minimalist Lab has its HQ situated in the heart of Kuala Lumpur, with the aim of creating a global community that values femininity and uniqueness of each person through jewellery while maintaining the originality of a local brand.
Birth and loss,
celebration and grief,
these are all markers in one’s life journey.
Shaped after five themes in life, MNML Moments - the main line of Minimalist Lab jewellery, is made up of five moments that resonates with one’s life journey
Emotions may be universal, however it is the nuance in each encounter that stamps a special, personal imprint in our memory. Forming an unparalleled narrative in each of us. A narrative that can be signified by simple sensations of the moment. The beat of a song, the smell of flowers, the caress of a loving hug, or simply the touch of a ring on our finger. These are sensations–precious particulars, that accompany us throughout our encounter with life.
This sentimentality is what Minimalist Lab brings to every piece of our jewellery. A simple item to hearten and uplift one’s day, a personal signifier in one’s life journey.
Fine & Kind
As the brand evolves, Minimalist Lab jewelleries are growing with age - more matured and refined, more wisdoms are shared, and cater to different tastes and senses to remain relevant within the community.
Because we care for things and people that hold meaningful details to us, MNML Moments Collection - mainly made up of 925 sterling silver is not only lasting in quality, also kind to your skin to ensure it accompanies you for a lifetime.
Book Box & Details
Our signature book box has become the standards of understated beauty. Its humbled blind debossed logo and story each printed in the box are the highlights of the product.
We work hard to ensure that every book box is handmade with high quality wood free paper and seek to switch to fully recyclable packaging to ensure the planet's sustainability.
Committing to the Earth
Whether its wood free paper packaging or eliminating bubble-wrapping, we at Minimalist Lab are always open to the concept of sustainability. Our packaging is designed in a manner which reduce the usage of plastic while encouraging our consumers to reuse it as a jewellery storage box.
Higher durability of jewellery means less is more. The quality ensures that you can wear it for years to come and hence reducing waste. Less is indeed more when it comes to quality.
Simple sensations that hold a special place in our memory,
it becomes a personal signifier in one’s life journey.
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