This is Love: From the Heart
Founder's Note
At Minimalist Lab, every collection, every piece, begins from the heart.
For 11 years, we have grown alongside you — not only as a jewelry brand, but as a space where stories, emotions, and moments are treasured.
With This is Love, we explored how love can mean many things: a quiet reminder of self, a gesture of care for others, a celebration of life’s little victories.
In 2026, we continue this journey under one guiding theme: From the Heart.
Because jewelry, at its truest form, is not just about beauty — it is about connection. The connection between you and yourself, between you and the people you love, and between all of us who share in the human experience.
Every design, every campaign, every story we tell in the coming year will flow from this intention. We hope our creations will not only adorn you, but also remind you of your own voice, your own journey, your own heart.
With gratitude, always.
Nicole Chia
Founder, Minimalist Lab

Introducing MNML This is Love: Solitaire Series
Love is Personal and Intentional
Each person holds their own meaning of love. Through jewelry, Minimalist Lab becomes a personal signifier of those stories — chosen with care, engraved with intention, and worn close to the heart as a daily reminder of what matters most.
MNML Solitaire Series — celebrates the beauty of simplicity through 8A grade cubic zirconia, cut to perfection in timeless shapes — from hearts to teardrops. Each stone stands alone, symbolizing individual strength, love, and clarity.


This collection celebrates the beauty of simplicity with our Zirconia stones that closely resembles diamonds.
Our Solitaire Series uses 8A Zirconia stones are cut to perfection with extraordinary brilliance and dazzle comparing to 5A grade cut.
8A Zirconia Stones
A symbol of individual strength, love, and clarity.


FAQ for “This is Love”
1. Are the pieces suitable for sensitive skin?
Yes, our pieces are hypoallergenic and safe for daily wear.
2. Are 8 Zirconia stones more durable?
Yes, 8A stones undergo a stricter cutting and polishing process, making them:
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Less prone to chipping
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More resistant to scratches
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Able to maintain shine longer
This makes them ideal for everyday wear jewellery.
3. Are these suitable as gifts for brides or bridesmaids?
Absolutely — each design was created for meaningful moments and comes with elegant gift packaging.
4. How long does shipping take during Christmas season?
For all shipments within Malaysia, tt will take 1-3 business days to arrive. For international shipments, feel free to refer it here.
5. How should I care for my jewellery?
Keep away from direct contact of perfumes, lotions, and store them in an airtight bag when not in used.
Explore the Full Collection Here
Visit Us In-Store: MNML @ TRX | Pavilion KL | Sunway Velocity | PJ Neighbourhood Store
With love,
The MNML Team
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