From the Heart: Our Story Turns 11
Founder's Note
This year, Minimalist Lab celebrates its 11th anniversary — a milestone that means so much to us. Our recent collaboration with Zee Avi reminded me that everything we do should come from the heart, with intention and sincerity. That spirit continues to guide our journey forward.
True joy doesn’t just come from hitting goals — it comes from working with people who share the same values and love for meaningful experiences. That’s why this season’s theme, From the Heart, feels so special.
To mark this anniversary, I’ve reimagined our Signature Birthstone pendants into Birthstone 2.0 — now with a sleeker design, slightly larger to shine brighter, and paired with matching bracelets and earrings. Each of the 12 stones represents a birth month, now accompanied by a word of meaning.
I carefully chose these words with the hope that each piece brings you joy, belonging, and a reminder of the life theme you carry with you. Above all, this milestone is not just ours, but a shared celebration with you — our community who has stood by us with loyalty and trust.
With love,
Nicole
Introducing MNML Signature Birthstone 2.0
Identity, Joy & Self Expression
For the first time, the reimagined Birthstone 2.0 Series now includes a complete set of earrings and bracelets — crafted to complement the necklace. Whether you prefer subtle studs or a touch of sparkle, these earrings bring the collection together into a full expression of your birthstone’s energy.
This collection is a tribute to your essence — shaped in our signature oval form, and colored with the light of your birth month. Designed in sterling silver, plated with Rhodium for extra sparkling finishing and set with 12 handpicked cubic zirconia stones, each piece marks a moment, a memory, a personal beginning.
Each piece comes with a uniquely designed card, made for your month — a reminder of what lives within you.
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Semi-fine craftsmanship, made with 925 sterling silver for lasting quality, also hypoallergenic, suitable for sensitive skin
- Exclusive MNML design - Oval-cut birthstone set in a refined, minimalist frame
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12 symbolic stones, each paired with a unique life theme and affirmation
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Perfect for daily styling or meaningful gifting
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Presented in MNML’s signature book box, ready to gift
HYPOALLERGENIC & SKIN-FRIENDLY
Perfect for sensitive skin - nickel-free and gentle to wear all day.
LONG LASTING SHINE & DURABILITY
Crafted to last - finished with a rhodium layer for lasting shine and tarnish resistance.
A Birthstone for Everyday Meaning
12 Birthstones that reflect the themes of life.
Birthstones Inspired by Life
❤️ This One’s for You
In celebration of our 11th Anniversary, enjoy a limited edition MNML Gift Box with every purchase above RM200.
Available online and in-stores — while stocks last.
#FromTheHeart #MNMLTurns11 #MNMLNewCollection
The Birthstone 2.0 Series is more than jewellery. It’s a celebration of your story, your journey, and the moments that matter most. Whether you wear one piece or the full set, we hope it becomes a symbol of joy and belonging for you.
Shop the new arrivals now and discover the piece that speaks to your heart.
Explore the Full Collection Here
Visit Us In-Store: MNML @ TRX | Pavilion KL | Sunway Velocity
With love,
The MNML Team
💌 Follow @minimalistlab on Instagram and Facebook for new drops.
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