This is Love: From the Heart
Founder's Note
At Minimalist Lab, every collection, every piece, begins from the heart.
For 11 years, we have grown alongside you — not only as a jewelry brand, but as a space where stories, emotions, and moments are treasured.
With This is Love, we explored how love can mean many things: a quiet reminder of self, a gesture of care for others, a celebration of life’s little victories.
In 2026, we continue this journey under one guiding theme: From the Heart.
Because jewelry, at its truest form, is not just about beauty — it is about connection. The connection between you and yourself, between you and the people you love, and between all of us who share in the human experience.
Every design, every campaign, every story we tell in the coming year will flow from this intention. We hope our creations will not only adorn you, but also remind you of your own voice, your own journey, your own heart.
With gratitude, always.
Nicole Chia
Founder, Minimalist Lab

Introducing MNML This is Love: Pearl Series
Love is Universal
“This is Love” is more than a seasonal campaign — it’s a movement to rediscover what love means to each of us, for family, friends, partners, self, and community.
MNML Pearl Series — crafted from a blend of freshwater pearls and quality manmade pearls, each piece captures a gentle balance of purity, grace, and quiet confidence.


This collection captures the graceful and timeless design of pearls — made with genuine freshwater pearl and glassy man-made pearls. Each piece marks a moment, a memory, and a personal beginning.
Genuine freshwater pearl vs. Man-made pearl
A symbol of purity, calm and refined femininity.

Genuine freshwater pearl
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Designed in 925 sterling silver — sleek, durable and hypoallergenic.
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Adorned with natural freshwater pearls for a soft and radiant glow.
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Presented in MNML’s signature book box, ready to gift
- Lightweight and comfortable, ideal for all-day wear.
Man-made pearl
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Designed in 925 sterling silver — timeless, durable and hypoallergenic.
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Features a man-made pearl with a brilliant cubic zirconia accent.
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Versatile elegance — perfect for both everyday wear and evening occasions.
- Affordable luxury, exclusively from MNML

FAQ for “This is Love”
1. Are the pieces suitable for sensitive skin?
Yes, our pieces are hypoallergenic and safe for daily wear.
2. Are these suitable as gifts for brides or bridesmaids?
Absolutely — each design was created for meaningful moments and comes with elegant gift packaging.
3. How long does shipping take during Christmas season?
For all shipments within Malaysia, tt will take 1-3 business days to arrive. For international shipments, feel free to refer it here.
4. How should I care for my freshwater or man-made pearls?
Keep away from direct contact of perfumes, lotions, and store them in an airtight bag when not in used.
Explore the Full Collection Here
Visit Us In-Store: MNML @ TRX | Pavilion KL | Sunway Velocity | PJ Neighbourhood Store
With love,
The MNML Team
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